![]() This means you get to see the content you might like, according to what you’ve watched, liked, or followed before, instead of seeing posts from people you follow, as you do on most of the other social media platforms (Facebook, Instagram, YouTube, etc.). That content is curated by the algorithm of the app. ![]() On TikTok, when you open the app, the first thing you’ll see is the “for you” section with recommendations. One of the things that makes TikTok so addictive is also what makes it different from other social networks. On Musical.ly, you had the choice to upload a song from your device and share it over the app.Īnd so it happened: The company that owned Douyin, ByteDance, bought Musical.ly, merging both of the platforms’ best features and data into a single app that was renamed TikTok for the global audience (although, fun fact, in China, it’s still known as Douyin). It was similar to Douyin, except that it was more focused on lip-synching videos, which were also from 15 seconds to 1 minute long. TikTok, known as Douyin in China (which in Chinese means “vibrating sound”), is a social network focused on vertical video format, where users can upload short videos from 15 seconds to 1 minute (although in less than a year, it has expanded twice up to 3 and 10 minutes – a trend that’s unlikely to stop).Īt the same time that TikTok came into popularity, there was another app called Musical.ly around. Charting TikTok’s origins will help us to understand why it has become such a dominant force in music. Additionally, the app allows you to add your sounds and music into the background, as well as giving you a ton of effects and filters to play with.īut let’s go back a bit to when the now-global phenomenon was just a rising, brand new app from China. You know the basics: TikTok is an app where you can upload short videos, share your lifestyle, dance, sing along / lip-sync, and do pretty much whatever you can fit into a 15-second video. Put some music on, and let’s dig into how TikTok operates and handles the complexity of dealing with music copyright to give users the best possible experience. Grab your mobile / adjust your laptop screen (or whatever you’re reading on). These and other questions will be answered in the article below.
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